Pay Per Click Advertising
of the best ways of getting instant traffic to your web site is by using Pay per Click which are
advertising programmes run by the major search engines. Literally within 20 minutes, you can be getting traffic
to your site.
They generally work by you selecting specific
keywords that you bid on (keywords are the words that describe the service or product that you’re
These keywords are given a certain price (CPC
– cost per click) that you pay when anyone clicks on your adverts such as ‘how to start running’ or
'running tips’ etc. You’ll pay more for popular and shorter keyword phrases, so for example the
keyword ‘running’ will be very expensive to use, whereas the keyword phrase ‘running for beginners’
won’t be as expensive in comparison.
Whenever a customer uses any of your keywords
to perform a search on one of the Pay per Click search engines and sees your ad then clicks on it,
you pay for the “cost of that click”
You should use terms that are specific to running for
get the best ROI (return on investment) possible, but this type of advertising isn’t for
complete beginners and you will need to test all of your adverts regularly.
can take a while to get right, but the beauty of this is that you're completely in control of your
budget and can monitor closely whether your campaigns are profitable or not.
can expect to pay anywhere from 5 cents right up to many dollars depending on the keywords you are
bidding on. Fortunately for us,
running related keywords are relatively cheap, but you still need to test, test and then test
Through constant testing, tracking and
changing your adverts, keywords and bids, a good campaign can provide you with a steady flow of
traffic and a consistent income.
like to try to double my investment, so if I spend $10.00, then I expect to make $20.00. If after a
few weeks of testing and tweaking, I can’t make that type of profit I may move on to some other way
of generating traffic.
But at end of the day as long as you’re making
some profit then it may be worth continuing. You need to judge this for yourself.
However if you intend to use Google or some of
the other big Pay per Click players, then you’ll need to build your own website or web pages to pre
sell the program because they don't allow you to link straight through to affiliate sites in
the page or website you create, you can include a review of the eBook, some testimonials and
plenty of links through to HowToStartRunning.com.
These are the top 3 pay-per-click search
engines at the time of writing: -
1) Google Adwords -
2) Yahoo -
3) Bing –
Pay per Click is tricky and there can be a costly learning curve if you don't find out what you
need to know first.
can learn a lot about each system by going in to each of the Pay per Click search engine learning
Remember they DO want you to
succeed, when you keep
advertising with them month after month, then they continue to make advertising
you really like the idea of using Pay per Click advertising to build your commissions, I highly
recommend that you do a lot of reading and research in to it.
can contact me directly if you’d like me to place your conversion tracking codes on my order
confirmation page so that you can track your sales in detail to maximize your profits.
you have any questions, please don't hesitate to contact me personally.
Author and affiliate manager
‘How To Start Running’