A Quick Guide to Article
Perhaps one of
the best and cheapest (it's free) ways to start promoting 'How To Start Running' is through the use
of article writing.
Relevant and helpful content is what the
internet is really all about.
If you offer good quality
original content on your site, blog or on article directories, then visitors will be eager to come
back to your site.
Article writing can be a fantastic way of
generating a steady stream of targeted traffic through your hoplink to
you need to do is write a few 300 - 500 word articles and include your affiliate link in the body
copy and your resource or author bio at the end of the article and then submit to the
directories. (Some article directories only allow you to include links in your resource box and not
in the actual article itself)
Here's an article written by Chris Knight who
is the CEO of a leading article directory website - ezinearticles.com. He discusses all about
ways to write effective articles that you can then submit to directories...
Article Writing Mistakes - 7 To Avoid
Making your articles available for reprints by
other e-zine publishers and webmaster's is the cornerstone strategy in building an avalanche of
pre-qualified visitors to your website.
you want your articles to be picked up and massively distributed by others, here are 7 common
mistakes to avoid:
Article Mistake #1 Too many grammatical,
spelling, and punctuation errors.
addition to having your article proofed by others, you may also want to be sure that you have
clearly defined paragraphs. Nothing is worse than a big blob of text with 20 run-on
Readers no longer read articles in depth and
often only 'scan' your article. They want small bites of information that can be easily digested...
also known as "info-snacking."
Keep your "voice" in the same person
throughout the entire article. If you are using the first person voice (I, me) or the second person
(you, we, us) or the third person (they, them, he, she)...be consistent by staying in one voice for
the entire article.
Article Mistake #2 Too much hype, bragging and
you are as good as you know you are, there is no reason to fill the body of the article with hype,
gratuitous links to your site or blatant self-promotion. Readers are smart and will see right
through your "hype-veil."
Better to only sell or pitch your company in
the RESOURCE BOX below the body of the article. Research I've done indicates that the resource box
often gets a 3% CTR (Click Through Rate). Be sure you take advantage of
that by not selling hard in the body of the article.
Article Mistake #3 Content based on what you
need to learn, not what your reader needs.
yourself in your reader's shoes and ask yourself, "What does this article offer me?"
Research what your reader wants to read by
doing survey's with your own audience or do keyword search engine research to find what people are
Article Mistake #4 Making your article broad
or superficial in content.
It's better to go in-depth on a narrow topic.
Define it. Explain it. Relate to it.
bullet points or numbered lists. Offer a secret or expertise that you have around the topic. Be
original in covering your topic as narrowly as possible in a way that has not been done by others.
Brevity is golden.
Article Mistake #5 Headline and article
summary does not grab
headline is often ~95% of the initial reason why someone might read your article or pass it over
for another article. Don't bore your audience out of the gate with a dull headline or worse, a
boring introduction to the article.
you have to use two sentences to make your headline, you're thinking too hard. Keep it simple and
make it brief. Use keyword research tools to optimize your article title.
Article Mistake #6 Plagiarizing or 'buying
It's ok to research the Internet for article
ideas, but it's not ok to copy word-for-word of any article. Paraphrasing can also be classified as
original. Let the words flow from your mind into your article. You will sleep better at night and
your articles will have a higher value in the marketplace.
Buying articles is not a great idea...
especially if you do not get an exclusive license to use them. What good is the same article if
thousands of people call it their own? If you do outsource your article writing to ghost writers,
make sure you have an exclusive right or license to the works.
Article Mistake #7 Don't burn out the RESOURCE
BOX by overloading it.
RESOURCE BOX is your pay-off for giving your article up for free reprints, but don't abuse the
welcome mat by including a dozen website addresses. Stick with one website URL or two at the most
and you'll find your article may find a higher distribution rate.
you want to be really tacky, include an affiliate link in the RESOURCE BOX. A better strategy is to
have a domain name registered for every affiliate program that you pitch and include the domain
name that rewrites or refreshes to your affiliate link. This is much less tacky and looks more
About The Author:
Christopher M. Knight invites you to submit
your best quality original articles for massive exposure to the high-traffic http://EzineArticles.com/ expert author
When you submit your articles to
EzineArticles.com, your articles will be picked up by e-zine publishers who will reprint your
articles with your content and links intact giving you traffic surges to help you increase your
sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/
Article Source: EzineArticles.com
Once you've written your article you'll need
to publish it to one or two of the many article directories there are available.
recommend that you submit your article to any of the following article directories: -
an alternative to writing your own content, you can bulk out your site website or blog etc by using
some of my own pre written articles.
NOTE: You have full permission to use these articles in a number of places such as in
your e-zine or newsletter, on your website, on your blog or on your forum, provided the entire
article is left un-altered and the bio/about the author resource box is included in its
You do NOT have permission to submit the
following articles to article directories.
Doing so constitutes a breach of copyright as
does making any changes to the content.
can of course add your own Clickbank hoplinks in place of www.howtostartrunning.com.
However this is the only change of any kind you may make and you must use your Clickbank
hoplink that redirects to www.howtostartrunning.com.
Simply click on any of the articles below to
view and then copy and paste them in to your own website, blog, e-zine, newsletter or
How To Choose Running
How To Breathe When
How To Run A 5K
How To Run
How To Start Your Own
How To Start Running When
Out Of Shape
How To Train For A
How To Train For Your
First 5K Race
Top 7 Running Tips For
Running Training - Going
it Alone or Hiring an Expert
Please come back to this page again in the
future as I'll be adding more articles over time.
Writing a Review
more thing you could consider is the writing of a review or a personal success story about the
program. You'll obviously have to read it or better still use it yourself first, but
if done properly this technique is very powerful
When you do write your review, make sure that
you explain the advantages
and benefits of using the program. If you can think of any minor flaws that you may
be able to turn in to a positive then don’t be afraid to add these comments too, because this often
helps to build trust.
Trying to write in a clear, concise and
credible way is the best way to approach this, but don't forget to mention all of the bonuses that
any customers will receive with the program.
Don't be too salesy or pushy when writing your
review, just be honest and truthful. I wouldn't personally recommend that you promoted something
that you wouldn't pay to use yourself and you should think about your own credibility when writing
your reviews in the same way.
you have any questions about this subject or any other relating to promoting my eBook, please don't
hesitate to contact me personally.
Author and affiliate manager
‘How To Start Running’